Keep Moving Forwards
Professional coaching and support for successful people and growing organisations
Unlock Your Potential with R Croft Coaching
Who Am I?
I am an EMCC-accredited coach/mentor and an experienced leader with a deep-rooted understanding of the professional services sector. My focus is to provide practitioners and business services teams with the dedicated space and expert guidance they need to accelerate their growth, personal impact, and commercial success.
My expertise is built on years of experience in key business functions —including Marketing, Sales, Commercial Management, and Senior Business Development Leadership — at leading global firms such as Linklaters, Slaughter & May, Milbank, HayGroup, and PA Consulting.
I offer a dual approach to creating success:
1. Individual & Career Coaching
I work with high-potential individuals of all levels to overcome challenges and unlock their full potential. Through a focus on greater self-awareness, I encourage my clients to take meaningful, sustainable action to:
- Successfully navigate career transitions.
- Build resilience and confidence.
- Develop robust, personal business development networks.
- Overcome specific professional and personal hurdles.
2. Business Development Consulting & Training
I provide practical, focused consulting support to teams, practices, and key client account leaders who need a structured, results-driven approach to revenue generation. I work with you to:
- Develop and implement effective business development plans/strategies.
- Provide on-going support to ensure new, profitable behaviours are embedded.
+44 (0) 7424 653951
How I work
Personal coaching and tailored business support provides high-performing individuals with the space they need to accelerate their growth and impact. It's particularly powerful when focusing on a specific goal, whether that's navigating a new role, improving performance, or developing key behaviours and new skills. I have considerable experience and a particular focus on:
The Transitioning Practitioner
In professional services, the jump from technical excellence to commercial leadership can be the steepest of all. I support associates / consultants as they move into more senior, client-facing roles that demand a greater focus on client relationships and revenue generation.
The Next Generation
I help younger, mid-level associates / consultants establish themselves in a professional services environment and navigate their early years (trainee to 3-4 PQE) in a new and challenging environment.
The Business Services Partner
I work with non-practitioners to help them add real value within a partnership structure, enabling them to shine and build successful careers in this rewarding sector.
+44 (0) 7424 653951
Ethical Practice
I am accredited by the EMCC (European Mentoring & Coaching Council) and my business is guided by the EMCC’s code of ethics.
The five core ethical principles of the EMCC are:
- Professionalism – always maintain the highest standards.
- Confidentiality – respect client confidentiality and maintain appropriate data protection at all times.
- Competence – know my own limitations and accept my coaching practice might not be the best fit for everyone or suitable for every challenge that a coachee might have.
- Integrity – always respectful and honest.
- Socially responsible – my responsibility extends to wider society and not just an individual coachee or client.
+44 (0) 7424 653951
Professional / Executive Coaching
My coaching expertise covers a range of critical areas, many of which are frequently encountered by specific client groups. These include:
Business Development Strategies - Building Client Relationships
To thrive in senior, client-facing roles, I provide tailored business development skills and strategies that translate directly into commercial success.
Personal Development Plans
Supporting the implementation of development objectives emerging from internal PDPs, reviews, and assessments to ensure measurable, sustainable growth.
Starting A New Role Or Project
I help clients make a tangible impact and succeed with new opportunities by instilling focus, driving delivery, and ensuring an effective process.
Being The Role Model You Want To Be
Suddenly realising: You're no longer the mentee, you are the role model. I help clients confidently step into that new level of leadership and influence
Career Changes And Development
Careers are always changing—by design or necessity. I help clients stay in control of their professional journey, remain challenged, and keep moving forward.
Dealing With Challenging People
Developing strategies to effectively manage difficult personalities and high-stakes conversations, ensuring they don't compromise performance, motivation, or key working relationships.
Interview Preparation
New challenges demand preparation. I help you to prepare for any new role, project, or opportunity
Balancing Work / Life
Developing effective strategies for managing competing demands and sustaining a critical work-life balance.
Being Confident / Assertive
Cultivating the presence and confidence that naturally inspires trust and affirms belief in your capability.