Unlock Your Potential with R Croft Coaching
Who Am I?
With over 25 years of experience in global professional services—from legal to consulting—I’ve built a career helping people and organisations succeed. My journey began in sales and commercial management and led to senior commercial and business development roles at top firms like as HayGroup, PA Consulting, Complinet (now part of Thomson Reuters), Linklaters, Slaughter & May and Milbank.
After retraining as a professional coach with BPP, I now partner with clients to navigate the exciting opportunities and inevitable challenges of their careers. My passion is one-on-one and small group coaching, where I help people enhance their effectiveness, build resilience, and achieve their goals.
I am an EMCC Accredited Coach (pending).
+44 (0) 7424 653951
How I work
I believe coaching provides high-performing individuals with the space they need to accelerate their growth and impact. It's particularly powerful when focusing on a specific goal, whether that's navigating a new role, improving performance, or developing key behaviours.
My core belief is that every client already has the inner resources — the insight, experience, and capability — to meet their challenges. I see my role as creating a focused and supportive environment, helping you move from understanding an issue to exploring your options, and finally, to committing to meaningful, energised action that will make a tangible difference. The ultimate goal is for you to gain self-awareness, recognise your strengths, and truly become the best version of yourself.
Real growth happens when you work through obstacles and discover your own solutions—answers that align with your unique style, timeline, and organisation. I don't offer the answers; instead, I provide a structured, supportive process to help you reach those insights more effectively and deliver lasting, positive change.
+44 (0) 7424 653951
Ethical Practice
I am accredited by the EMCC (European Mentoring & Coaching Council) (pending) and my business is guided by the EMCC’s code of ethics.
The five core ethical principles of the EMCC are:
- Professionalism – always maintain the highest standards.
- Confidentiality – respect client confidentiality and maintain appropriate data protection at all times.
- Competence – know my own limitations and accept my coaching practice might not be the best fit for everyone or suitable for every challenge that a coachee might have.
- Integrity – always respectful and honest.
- Socially responsible – my responsibility extends to wider society and not just an individual coachee or client.
Professional / Executive Coaching
I HAVE SUCCESSFULLY COACHED ON A WIDE VARIEY OF TOPICS (MANY OF WHICH CROP UP QUITE REGULARLY WITHIN CERTAIN DEMOGRAPHICS OF COACHEE), INCLUDING:
Personal Development Plans
Following up on internal PDP / reviews and assessments to help coaches achieve the developments highlighted by managers and peers (and personal objectives).
Starting A New Role Or Project
Joining a new company and want to ensure you do everything you can to positively establish yourself and succeed there.
Being The Role Model You Want To Be
Followed role models at work for several years then suddenly realise you ARE the role model! Looking at the leaders, managers and peers that have influenced you over the years and how you want to present yourself to more junior members of the team.
Career Changes And Development
Been in the same role too long? Feeling too “comfortable”? Trying to decide if you want to challenge yourself more (and if so what)?
Networking Strategies - Building Client Relationships
Helping build your reputation, contact lists and business development skills to win work.
Dealing With Challenging People
Coping with difficult people and difficult conversations and not letting it affect performance or motivation.
Interview Preparation
New role? New Project? New Opportunity? Be as prepared as you can be.
Balancing Work / Life
Managing conflicting priorities and keeping all aspects of your life in balance.
Confident / Assertive
Projecting confidence and expertise.